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Issue Date Type Title
2013 Article The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation

Lee, Tae Jun, Yun, Tai Woong, Han, Kwang Seok

Citation : JOURNAL OF FINANCIAL SERVICES MARKETING, v.18, no.1, pp.158 - 176, 2013
2013 Article Effects of mutual fund advertising disclosures on investor information processing and decision-making

Lee, Tae Jun, Yun, Tai Woong, Haley, Eric

Citation : JOURNAL OF SERVICES MARKETING, v.27, no.2, pp.104 - 117, 2013
2012 Article The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions

Lee, Tae Jun, Yun, Tai Woong, Haley, Eric

Citation : JOURNAL OF CONSUMER AFFAIRS, v.46, no.2, pp.260 - 287, 2012
2011 Article US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues

Lee, Tae Jun, Haley, Eric, Yun, Tai Woong, Chung, Won Jun

Citation : JOURNAL OF CONSUMER AFFAIRS, v.45, no.3, pp.391 - 418, 2011
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