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Issue Date Type Title
2011 Article Cross-cultural challenges in product placement

Lee, Tae Jun, Sung, Yong Jun, De Gregorio, Federico

Citation : MARKETING INTELLIGENCE AND PLANNING, v.29, no.4, pp.366 - 384, 2011
2011 Article Young adults' responses to product placement in movies and television shows : A comparative study of the United States and South Korea

Lee, Tae Jun, Sung, Yong Jun, Choi, Se Jung

Citation : INTERNATIONAL JOURNAL OF ADVERTISING, v.30, no.3, pp.479 - 507, 2011
2011 Article Korean Practitioners' Managerial Perspectives on Brand Placement.

Lee, Tae Jun, Chung, Won Jun, Sung, Yong Jun, Lee, Jong Hyuk

Citation : International Journal of Integrated Marketing Communications, v.3, no.1, pp.33 - 51, 2011
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