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|2013||Article||Influence of Engagement and Interactivity Level on Accessibility and Diagnosticity in Smart Signage
Citation : INTERNATIONAL JOURNAL OF DIGITAL CONTENT TECHNOLOGY AND ITS APPLICATIONS, v.7, no.11, 2013
|2013||Article||The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation
Citation : JOURNAL OF FINANCIAL SERVICES MARKETING, v.18, no.1, pp.158 - 176, 2013