| 2017 |
Article |
What You Think You Know: The Effects of Prior Financial Education and Readability on Financial Disclosure Processing Lee, Taejun (David), Yun, TaiWoong, Haley, Eric Citation : JOURNAL OF BEHAVIORAL FINANCE, v.18, no.2, pp.125 - 142, 2017 |
| 2013 |
Article |
Effects of mutual fund advertising disclosures on investor information processing and decision-making Lee, Tae Jun, Yun, Tai Woong, Haley, Eric Citation : JOURNAL OF SERVICES MARKETING, v.27, no.2, pp.104 - 117, 2013 |
| 2012 |
Article |
The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions Lee, Tae Jun, Yun, Tai Woong, Haley, Eric Citation : JOURNAL OF CONSUMER AFFAIRS, v.46, no.2, pp.260 - 287, 2012 |
| 2011 |
Article |
Adherence of Retirement Mutual Fund Providers to the Securities and Exchange Commission (SEC)'s Advertising Guidance: Provision and Readability of Advertising Disclosure Lee, Tae Jun, Chung, Won Jun, Haley, Eric Citation : JOURNAL OF CONSUMER POLICY, vol. 34, pp. 455-474, 2011 |
| 2011 |
Article |
US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues Lee, Tae Jun, Haley, Eric, Yun, Tai Woong, Chung, Won Jun Citation : JOURNAL OF CONSUMER AFFAIRS, v.45, no.3, pp.391 - 418, 2011 |
