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Issue Date Type Title
2014 Article Determinants of Electronic Word-of-Mouth (eWOM) and Purchase Intention in Digital Signage Advertising (DSA)

Chin, Hong Kun, Oh, Meeyoung, Lee, Tae Jun

Citation : International Journal of Applied Engineering Research, v.9, no.21, pp.9149 - 9156, 2014
2013 Article Influence of Engagement and Interactivity Level on Accessibility and Diagnosticity in Smart Signage

Han, Kwang Seok, Chin, Hong Kun, Lee, Tae Jun

Citation : INTERNATIONAL JOURNAL OF DIGITAL CONTENT TECHNOLOGY AND ITS APPLICATIONS, v.7, no.11, 2013
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