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Issue Date Type Title
2003 Article An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam

Mai Nguyen, Thi Tuyet, Jung, Kwon, Lantz, Garold, Loeb, Sandra G.

Citation : JOURNAL OF INTERNATIONAL MARKETING, v.11, no.2, pp.13 - 35, 2003
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