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Issue Date Type Title
2015 Article The Effect of Online External Reference Price on Perceived Price, Store Image, and Risk

Kang, Moon Young, Jung, Kwon

Citation : The Journal of Business Inquiry, v.14, no.1, pp.41 - 58, 2015
2014 Article Online Shoppers' Response to Price Comparison Sites

Jung, Kwon, Cho, Yoon C., Lee, Sun

Citation : JOURNAL OF BUSINESS RESEARCH, v.67, no.10, pp.2079 - 2087, 2014
2011 Article Relationship Quality Between In-Groups and Out-Groups

Shamdasani, Prem, Jung, Kwon

Citation : International Business and Economics Research Journal, v.10, no.6, pp.33 - 51, 2011
2010 Article Online VS. Offline Coupon Redemption Behaviors

Jung, Kwon, Lee, Boon Young

Citation : International Business & Economics Research Journal, v.9, no.12, pp.22 - 36, 2010
2010 Article Searching for Boundary Conditions for Successful Brand Extensions

Jung, Kon, Tey, Leslie

Citation : JOURNAL OF PRODUCT AND BRAND MANAGEMENT, v.19, no.4, pp.276 - 285, 2010
2019 Article Value Systems and Adaptation: A Typology of North Korean Defectors

Jung, Kwon, Stephan Haggard, Choi, Chang Yong

Citation : International Journal of Korean Unification Studies, vol. 28, no. 2, pp. 67-96, 2019