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Issue Date Type Title
2015 Article The Effect of Online External Reference Price on Perceived Price, Store Image, and Risk

Kang, Moon Young, Jung, Kwon

Citation : The Journal of Business Inquiry, vol. 14, no. 1, pp. 41-58, 2015
2014 Article Online Shoppers' Response to Price Comparison Sites

Jung, Kwon, Cho, Yoon Cheong, Lee, Sun

Citation : Journal of Business Research, vol. 67, no. 10, pp. 2079-2087, 2014
2010 Article Searching for Boundary Conditions for Successful Brand Extensions

Jung, Kon, Tey, Leslie

Citation : JOURNAL OF PRODUCT AND BRAND MANAGEMENT, v.19, no.4, pp.276 - 285, 2010
2011 Article Relationship Quality Between In-Groups and Out-Groups

Shamdasani, Prem, Jung, Kwon

Citation : International Business & Economics Research Journal, vol. 10, no. 6, pp. 33-51, 2011
2010 Article Online VS. Offline Coupon Redemption Behaviors

Jung, Kwon, Lee, Boon Young

Citation : International Business & Economics Research Journal, vol. 9, no. 12, pp. 22-36, 2010
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