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Issue Date Type Title
2009 Article Measuring Status Orientations: Scale Development and Validation in the Context of an Asian Transitional Economy

Tambyah, Siok Kuan, Tuyet Mai, Nguyen Thi, Jung, Kwon

Citation : JOURNAL OF MARKETING THEORY AND PRACTICE, v.17, no.2, pp.175 - 187, 2009
2008 Article Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences

Leong, Siew Meng, Cote, Joseph A, Ang, Swee Hoon, Tan, Soo Jiuan, Jung, Kwon, Kau, Ah Keng, Pornpitakpan, Chanthika

Citation : JOURNAL OF INTERNATIONAL BUSINESS STUDIES, v.39, no.6, pp.996 - 1009, 2008
2004 Article Animosity towards Economic Giants: What the Little Guys Think

Ang, Swee Hoon, Jung, Kwon, Kau, Ah Keng, Leong, Siew Meng, Pornpitakpan, Chanthika, Tan, Soo Jiuan

Citation : JOURNAL OF CONSUMER MARKETING, v.21, no.3, pp.190 - 207, 2004
2004 Article Understanding Singaporeans: Values, lifestyles, aspirations, and consumption behaviors

Keng, K.A., Kuan, T.S., Jiuan, T.S., Kwon, J.

Citation : Understanding Singaporeans: Values, Lifestyles, Aspirations, and Consumption Behaviors, pp.1 - 276, 2004
2004 Article Culture's Influence on Consumer Behaviors: Differences among Ethnic Groups in a Multiracial Asian Country

Jung, Kwon, Kau, Ah Keng

Citation : ADVANCES IN CONSUMER RESEARCH, v.31, pp.366 - 372, 2004
2003 Article Segmentation of Library Visitors in Singapore: Learning and Reading Related Lifestyles

Keng, Kau Ah, Jung, Kwon, Wirtz, Jochen

Citation : LIBRARY MANAGEMENT, v.24, pp.20 - 33, 2003
2003 Article Relationship Quality in Personal Life Insurance Services: A Comparison between In-groups and Out-groups

Shamdasani, Prem, Jung, Kwon

Citation : 2003 AMA Summer Educator's Proceedings: Enhancing Knowledge Development in Marketing, American Marketing Association, v.14, pp.37 - 38, 2003
2003 Article An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam

Mai Nguyen, Thi Tuyet, Jung, Kwon, Lantz, Garold, Loeb, Sandra G.

Citation : JOURNAL OF INTERNATIONAL MARKETING, v.11, no.2, pp.13 - 35, 2003
2002 Article A Typology of Animosity and Its Cross-National Validation

Jung, Kwon, Ang, Swee Hoon, Leong, Siew Meng, Tan, Soo-Jiuan, Pornpitakpan, Chanthika, Kau, Ah Keng

Citation : JOURNAL OF CROSS-CULTURAL PSYCHOLOGY, v.33, no.6, pp.525 - 539, 2002
2002 Article Beyond the Bamboo Curtain: Initial Results of a Large-Scale Asian Consumer Behavior Study

Lee, Yih Hwai, Ang, Swee Hoon, Kau, Ah Keng, Houston, Michael, Jung, Kwon, Kum, Doreen, Lim, Elison

Citation : Asian Journal of Marketing, v.9, no.1, pp.21 - 30, 2002
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