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Issue Date Type Title
2004 Article Animosity towards Economic Giants: What the Little Guys Think

Ang, Swee Hoon, Jung, Kwon, Kau, Ah Keng, Leong, Siew Meng, Pornpitakpan, Chanthika, Tan, Soo Jiuan

Citation : JOURNAL OF CONSUMER MARKETING, v.21, no.3, pp.190 - 207, 2004
2004 Article Culture's Influence on Consumer Behaviors: Differences among Ethnic Groups in a Multiracial Asian Country

Jung, Kwon, Kau, Ah Keng

Citation : Advances in Consumer Research, vol. 31, pp. 366-372, 2004
2003 Article Segmentation of Library Visitors in Singapore: Learning and Reading Related Lifestyles

Keng, Kau Ah, Jung, Kwon, Wirtz, Jochen

Citation : LIBRARY MANAGEMENT, v.24, pp.20 - 33, 2003
2003 Article Relationship Quality in Personal Life Insurance Services: A Comparison between In-groups and Out-groups

Shamdasani, Prem, Jung, Kwon

Citation : 2003 AMA Summer Educator's Proceedings: Enhancing Knowledge Development in Marketing, American Marketing Association, v.14, pp.37 - 38, 2003
2002 Article A Typology of Animosity and Its Cross-National Validation

Jung, Kwon, Ang, Swee Hoon, Leong, Siew Meng, Tan, Soo-Jiuan, Pornpitakpan, Chanthika, Kau, Ah Keng

Citation : JOURNAL OF CROSS-CULTURAL PSYCHOLOGY, v.33, no.6, pp.525 - 539, 2002
2002 Article Beyond the Bamboo Curtain: Initial Results of a Large-Scale Asian Consumer Behavior Study

Lee, Yih Hwai, Ang, Swee Hoon, Kau, Ah Keng, Houston, Michael, Jung, Kwon, Kum, Doreen, Lim, Elison

Citation : Asian Journal of Marketing, v.9, no.1, pp.21 - 30, 2002
2006 Article Cross-Gender Brand Extensions: Effects of Gender of the Brand, Gender of Consumer, and Product Type on Evaluation of Cross-Gender Extensions

Jung, Kwon, Lee, Winston

Citation : Advances in Consumer Research, vol. 33, pp. 67-74, 2006
2000 Article The Influence of Materialistic Inclination on Values, Life Satisfaction and Aspirations: An Empirical Analysis

Keng, Kau Ah, Jung, Kwon, Jiuan, Tan Soo, Wirtz, Jochen

Citation : SOCIAL INDICATORS RESEARCH, v.49, no.3, pp.317 - 333, 2000
1999 Article The Seven Faces of Singaporeans: A Typology of Singapore Consumers and Their Aspirations and Life Satisfaction

Jung, Kwon, Wirtz, Jochen, Tan, Soo-Jiuan, Kau, Ah Keng

Citation : ASIA PACIFIC JOURNAL OF MANAGEMENT, v.16, no.2, pp.229 - 248, 1999
1999 Article Extending the Match-Up Hypothesis in Celebrity Advertising: The Effects of Celebrity and Product Incongruity and a Moderating Role of Consumers’ Optimum Stimulation Level

Jung, Kwon, Kau, Ah Keng, Wong, Chock Fang

Citation : Advances in Consumer Research, vol. 26, 1999
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