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Issue Date Type Title
1999 Article The Seven Faces of Singaporeans: A Typology of Singapore Consumers and Their Aspirations and Life Satisfaction

Jung, Kwon, Wirtz, Jochen, Tan, Soo-Jiuan, Kau, Ah Keng

Citation : ASIA PACIFIC JOURNAL OF MANAGEMENT, v.16, no.2, pp.229 - 248, 1999
1999 Article Extending the Match-Up Hypothesis in Celebrity Advertising: The Effects of Celebrity and Product Incongruity and a Moderating Role of Consumers’ Optimum Stimulation Level

Jung, Kwon, Kau, Ah Keng, Wong, Chock Fang

Citation : Advances in Consumer Research, vol. 26, 1999
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