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Issue Date Type Title
2013 Article Exploring Warning Messages On Conditional Principles & Predicting Social Behavior

Cho, Yoon Cheong, Rim, Jihoon

Citation : Journal of Business & Economics Research, vol. 11, no. 11, pp. 469-484, 2013
2012 Article The Influence Of Media On Attitudinal And Behavioral Changes: Acceptance Of Culture And Products

Lita, Rahmiati, Cho, Yoon Cheong

Citation : International Business & Economics Research Journal, vol. 11, no. 12, pp. 1433-1444, 2012
2012 Article A Content Analysis of Advertising Transitions: Impact of Brand Name, Persona, And Appeals

Kim, Kyunghee, Cho, Yoon Cheong

Citation : Journal of Business & Economics Research, v.10, no.9, pp.501 - 511, 2012
2012 Article The Effects Of Customer Dissatisfaction On Switching Behavior In The Service Sector

Cho, Yoon Cheong, Song, Juyeon

Citation : Journal of Business & Economics Research, vol. 10, no. 10, pp. 579-591, 2012
2010 Article Analyzing The Effects Of Product Labels Messages On Consumers’ Attitudes And Intentions

Mihaela-Roxana, Ifrim, Cho, Yoon Cheong

Citation : Journal of Business & Economics Research, vol. 8, no. 11, pp. 125-136, 2010
2010 Article Assessing Customer Satisfaction and Acceptance on Perishable Goods In the “Telepresent” Environments

Cho, Yoon Cheong

Citation : Journal of Business & Economics Research, vol. 8, no. 9, pp. 23-35, 2010
2009 Article Assessing Customer's Attitudes/Expectations Toward Online Grocery Businesses

Cho, Yoon Cheong

Citation : Journal of Business & Economics Research, v.7, no.7, 2009
2008 Article When Sports Equal Big Bucks For A Tourist Destination: A Three-Year Comparative Study Of The Honolulu Marathon

Agrusa, Jerome, Lema, Joseph D., Botto, Todd, Cho, Yoon Cheong

Citation : The Consortium Journal of Hospitality and Tourism, vol. 12, no. 1, pp. 5-12, 2008
2019 Article Effects of Advertising Campaign on the Salesperson’s Performance: Should a Multilevel Marketing Firm Advertise Its Brand to Customers?

Yoo, Changjo, Cho, Yoon Cheong

Citation : The Journal of Industrial Distribution & Business, vol. 10, no. 6, pp. 7-17, 2019
2019 Article Investigating Utility, Attitude, Intention, and Satisfaction of Skill-Sharing Economy

La, Soo-Jung, Cho, Yoon Cheong

Citation : The Journal of Industrial Distribution & Business, vol. 10, no. 1, pp. 39-49, 2019
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