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Issue Date | Type | Title |
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2023 | Article | Adoption of Metaverse Platform for Experiential Marketing & Customer Relationship Management Citation : 디지털컨텐츠학회논문지, vol. 24, no. 7, pp. 1453-1464, 2023 |
2023 | Article | Metaverse for Marketing in the Public Sector: Implications on Citizen Relationship Management Citation : Korean Journal of Artificial Intelligence, vol. 11, no. 2, pp. 29-38, 2023 |
2024 | Article | Application of AI in Marketing Strategy: Insights from Millennials and Generation Z Citation : The Journals of Economics, Marketing & Management, vol. 12, no. 1, pp. 29-38, 2024 |