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Issue Date Type Title
2011 Article Young adults' responses to product placement in movies and television shows : A comparative study of the United States and South Korea

Lee, Tae Jun, Sung, Yong Jun, Choi, Se Jung

Citation : INTERNATIONAL JOURNAL OF ADVERTISING, v.30, no.3, pp.479 - 507, 2011
2011 Article Cross-cultural challenges in product placement

Lee, Tae Jun, Sung, Yong Jun, De Gregorio, Federico

Citation : MARKETING INTELLIGENCE AND PLANNING, v.29, no.4, pp.366 - 384, 2011
2011 Article Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services

Lee, Tae Jun, Chung, Won Jun, Paik, Christopher

Citation : JOURNAL OF FINANCIAL SERVICES MARKETING, v.16, no.3/4, pp.244 - 262, 2011
2011 Article Korean Practitioners' Managerial Perspectives on Brand Placement.

Lee, Tae Jun, Chung, Won Jun, Sung, Yong Jun, Lee, Jong Hyuk

Citation : International Journal of Integrated Marketing Communications, v.3, no.1, pp.33 - 51, 2011
2010 Article Academic institutions electronic-recruitment efforts on academic diversity: A comparative analysis of websites of US, UK, and South Korean universities

Chung, Won Jun, Lee, Tae Jun, Humphrey, Vernon F.

Citation : PRism, v.7, no.2, pp.1 - 14, 2010
2019 Article Collaborative Accountability for Sustainable Public Health: A Korean Perspective on the Effective Use of ICT-Based Health Risk Communication

Lee, Tae Jun, Hyojung Park, Lee, Junesoo

Citation : Government Information Quarterly, vol. 36, no. 2, pp. 226-236, 2019
2019 Article Using Instagram While "In a Relationship" - The Roles of Narcissism and Self-Esteem

Eunji Lee, Tae Rang Choi, Lee, Tae Jun, Yongjun Sung

Citation : Journal of Individual Differences, vol. 40, no. 2, pp. 111-117, 2019
2020 Article Are pictures worth a thousand words? The effect of information presentation type on citizen perceptions of government websites

Lee, Taejun (David), Lee-Geiller, Seulki, Lee, Byung-Kwan

Citation : GOVERNMENT INFORMATION QUARTERLY, vol. 37, no. 3, 2020
2020 Article Readability of Korean-Language advertising disclosures moderates knowledge effects

Lee, Taejun (David), Huhmann, Bruce A., Yun, TaiWoong

Citation : INTERNATIONAL JOURNAL OF BANK MARKETING, vol. 38, no. 7, pp. 1421-1440, 2020
2018 Article 정부소통역량강화를위한공무원성과관리제도의선행요인 및 효과에 관한 연구


Citation : 언론과학연구, vol. 18, no. 2, pp. 185-221, 2018
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