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Issue Date Type Title
2013 Article 광고공시정보의 제시형태와 잠재적 결과에 대한 정교화성향이 금융소비자의 의사결정에 미치는 영향에 관한 실험연구

이태준, 윤태웅

Citation : 한국광고홍보학보, v.15, no.3, pp.33 - 62, 2013
2013 Article Current Agency-Client Perspectives on Product Placement in Korea

Lee, Tae Jun, Lee, Jonghyuk

Citation : 광고학연구, v.24, no.4, pp.121 - 142, 2013
2013 Article Influence of Engagement and Interactivity Level on Accessibility and Diagnosticity in Smart Signage

Han, Kwang Seok, Chin, Hong Kun, Lee, Tae Jun

Citation : INTERNATIONAL JOURNAL OF DIGITAL CONTENT TECHNOLOGY AND ITS APPLICATIONS, v.7, no.11, 2013
2013 Article Effects of mutual fund advertising disclosures on investor information processing and decision-making

Lee, Tae Jun, Yun, Tai Woong, Haley, Eric

Citation : JOURNAL OF SERVICES MARKETING, v.27, no.2, pp.104 - 117, 2013
2012 Article 기업의 사회적 책임공시 유형의 설득효과에 대한 실증적 연구: 소비자의 사회적 책임성향과 광고회의의 조절적 효과 중심으로

이태준, 윤태웅, 홍석민

Citation : 광고연구, no.95, pp.78 - 109, 2012
2012 Article The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions

Lee, Tae Jun, Yun, Tai Woong, Haley, Eric

Citation : JOURNAL OF CONSUMER AFFAIRS, v.46, no.2, pp.260 - 287, 2012
2011 Article Adherence of Retirement Mutual Fund Providers to the Securities and Exchange Commission (SEC)'s Advertising Guidance: Provision and Readability of Advertising Disclosure

Lee, Tae Jun, Chung, Won Jun, Haley, Eric

Citation : JOURNAL OF CONSUMER POLICY, vol. 34, pp. 455-474, 2011
2011 Article US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues

Lee, Tae Jun, Haley, Eric, Yun, Tai Woong, Chung, Won Jun

Citation : JOURNAL OF CONSUMER AFFAIRS, v.45, no.3, pp.391 - 418, 2011
2011 Article Changes in Advertising Strategies During an Economic Crisis: An Application of Taylor's Six-Segment Message Strategy Wheel

Lee, Tae Jun, Taylor, Ronald E., Chung, Won Jun

Citation : JOURNAL OF APPLIED COMMUNICATION RESEARCH, v.39, no.1, pp.75 - 91, 2011
2011 Article A strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis

Lee, Tae Jun, Chung, Won Jun, Talyor, Ronald E.

Citation : JOURNAL OF SERVICES MARKETING, v.25, no.3, pp.150 - 164, 2011
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