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Issue Date Type Title
2020 Article Readability of Korean-Language advertising disclosures moderates knowledge effects

Lee, Taejun (David), Huhmann, Bruce A., Yun, TaiWoong

Citation : International Journal of Bank Marketing, vol. 38, no. 7, pp. 1421-1440, 2020
2017 Article Clear, conspicuous, and improving: US corporate websites for critical financial literacy in retirement

Lee, T.

Citation : International Journal of Bank Marketing, vol. 35, no. 5, pp. 761-780, 2017
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