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Issue Date Type Title
2013 Article The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation

Lee, Tae Jun, Yun, Tai Woong, Han, Kwang Seok

Citation : JOURNAL OF FINANCIAL SERVICES MARKETING, v.18, no.1, pp.158 - 176, 2013
2013 Article Influence of Engagement and Interactivity Level on Accessibility and Diagnosticity in Smart Signage

Han, Kwang Seok, Chin, Hong Kun, Lee, Tae Jun

Citation : INTERNATIONAL JOURNAL OF DIGITAL CONTENT TECHNOLOGY AND ITS APPLICATIONS, v.7, no.11, 2013
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