Results 1-7 of 7 (Search time: 0.0 seconds).
|2011||Article||Adherence of Retirement Mutual Fund Providers to the Securities and Exchange Commission (SEC)'s Advertising Guidance: Provision and Readability of Advertising Disclosure
Citation : JOURNAL OF CONSUMER POLICY, vol. 34, pp. 455-474, 2011
|2011||Article||US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues
Citation : JOURNAL OF CONSUMER AFFAIRS, v.45, no.3, pp.391 - 418, 2011
|2011||Article||Changes in Advertising Strategies During an Economic Crisis: An Application of Taylor's Six-Segment Message Strategy Wheel
Citation : JOURNAL OF APPLIED COMMUNICATION RESEARCH, v.39, no.1, pp.75 - 91, 2011
|2011||Article||A strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis
Citation : JOURNAL OF SERVICES MARKETING, v.25, no.3, pp.150 - 164, 2011
|2011||Article||Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services
Citation : JOURNAL OF FINANCIAL SERVICES MARKETING, v.16, no.3/4, pp.244 - 262, 2011
|2011||Article||Korean Practitioners' Managerial Perspectives on Brand Placement.
Citation : International Journal of Integrated Marketing Communications, v.3, no.1, pp.33 - 51, 2011
|2010||Article||Academic institutions electronic-recruitment efforts on academic diversity: A comparative analysis of websites of US, UK, and South Korean universities
Citation : PRism, v.7, no.2, pp.1 - 14, 2010