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Issue Date Type Title
2000 Article The Influence of Materialistic Inclination on Values, Life Satisfaction and Aspirations: An Empirical Analysis

Keng, Kau Ah, Jung, Kwon, Jiuan, Tan Soo, Wirtz, Jochen

Citation : SOCIAL INDICATORS RESEARCH, v.49, no.3, pp.317 - 333, 2000
1999 Article Extending the Match-Up Hypothesis in Celebrity Advertising: The Effects of Celebrity and Product Incongruity and a Moderating Role of Consumers’ Optimum Stimulation Level

Jung, Kwon, Kau, Ah Keng, Wong, Chock Fang

Citation : Advances in Consumer Research, vol. 26, 1999
1998 Article Book Review "Korean Management: Global Strategy and Cultural Transformation, New York: Walter de Gruyter"

Jung, Kwon

Citation : Research & Practice in Human Resource Management, v.6, no.1, pp.107 - 108, 1998
1996 Article Forming and Updating of Product Category Perceptions: The Influence of Goals and Discrepancy

Coupey, Eloise, Jung, Kwon

Citation : PSYCHOLOGY & MARKETING, v.13, no.7, pp.695 - 713, 1996
2006 Article Cross-Gender Brand Extensions: Effects of Gender of the Brand, Gender of Consumer, and Product Type on Evaluation of Cross-Gender Extensions

Jung, Kwon, Lee, Winston

Citation : Advances in Consumer Research, vol. 33, pp. 67-74, 2006
2021 Article Understanding Credit Card Usage Behavior of Elderly Korean Consumers for Sustainable Growth: Implications for Korean Credit Card Companies

Jung, Kwon, Kang, Moon Young

Citation : Sustainability, vol. 13, no. 7, 2021
2015 Article The Effect of Online External Reference Price on Perceived Price, Store Image, and Risk

Kang, Moon Young, Jung, Kwon

Citation : The Journal of Business Inquiry, vol. 14, no. 1, pp. 41-58, 2015
2014 Article Online Shoppers' Response to Price Comparison Sites

Jung, Kwon, Cho, Yoon Cheong, Lee, Sun

Citation : Journal of Business Research, vol. 67, no. 10, pp. 2079-2087, 2014
2010 Article Searching for Boundary Conditions for Successful Brand Extensions

Jung, Kon, Tey, Leslie

Citation : JOURNAL OF PRODUCT AND BRAND MANAGEMENT, v.19, no.4, pp.276 - 285, 2010
2009 Article Measuring Status Orientations: Scale Development and Validation in the Context of an Asian Transitional Economy

Tambyah, Siok Kuan, Tuyet Mai, Nguyen Thi, Jung, Kwon

Citation : JOURNAL OF MARKETING THEORY AND PRACTICE, v.17, no.2, pp.175 - 187, 2009
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