2000 |
Article |
The Influence of Materialistic Inclination on Values, Life Satisfaction and Aspirations: An Empirical Analysis Keng, Kau Ah, Jung, Kwon, Jiuan, Tan Soo, Wirtz, Jochen Citation : SOCIAL INDICATORS RESEARCH, v.49, no.3, pp.317 - 333, 2000 |
1999 |
Article |
Extending the Match-Up Hypothesis in Celebrity Advertising: The Effects of Celebrity and Product Incongruity and a Moderating Role of Consumers’ Optimum Stimulation Level Jung, Kwon, Kau, Ah Keng, Wong, Chock Fang Citation : Advances in Consumer Research, vol. 26, 1999 |
1998 |
Article |
Book Review "Korean Management: Global Strategy and Cultural Transformation, New York: Walter de Gruyter" Jung, Kwon Citation : Research & Practice in Human Resource Management, v.6, no.1, pp.107 - 108, 1998 |
1996 |
Article |
Forming and Updating of Product Category Perceptions: The Influence of Goals and Discrepancy Coupey, Eloise, Jung, Kwon Citation : PSYCHOLOGY & MARKETING, v.13, no.7, pp.695 - 713, 1996 |
2006 |
Article |
Cross-Gender Brand Extensions: Effects of Gender of the Brand, Gender of Consumer, and Product Type on Evaluation of Cross-Gender Extensions Jung, Kwon, Lee, Winston Citation : Advances in Consumer Research, vol. 33, pp. 67-74, 2006 |
2021 |
Article |
Understanding Credit Card Usage Behavior of Elderly Korean Consumers for Sustainable Growth: Implications for Korean Credit Card Companies Jung, Kwon, Kang, Moon Young Citation : Sustainability, vol. 13, no. 7, 2021 |
2015 |
Article |
The Effect of Online External Reference Price on Perceived Price, Store Image, and Risk Kang, Moon Young, Jung, Kwon Citation : The Journal of Business Inquiry, vol. 14, no. 1, pp. 41-58, 2015 |
2014 |
Article |
Online Shoppers' Response to Price Comparison Sites Jung, Kwon, Cho, Yoon Cheong, Lee, Sun Citation : Journal of Business Research, vol. 67, no. 10, pp. 2079-2087, 2014 |
2010 |
Article |
Searching for Boundary Conditions for Successful Brand Extensions Jung, Kon, Tey, Leslie Citation : JOURNAL OF PRODUCT AND BRAND MANAGEMENT, v.19, no.4, pp.276 - 285, 2010 |
2009 |
Article |
Measuring Status Orientations: Scale Development and Validation in the Context of an Asian Transitional Economy Tambyah, Siok Kuan, Tuyet Mai, Nguyen Thi, Jung, Kwon Citation : JOURNAL OF MARKETING THEORY AND PRACTICE, v.17, no.2, pp.175 - 187, 2009 |