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Issue Date Type Title
2015 Article The Effect of Online External Reference Price on Perceived Price, Store Image, and Risk

Kang, Moon Young, Jung, Kwon

Citation : The Journal of Business Inquiry, v.14, no.1, pp.41 - 58, 2015
2014 Article Online Shoppers' Response to Price Comparison Sites

Jung, Kwon, Cho, Yoon C., Lee, Sun

Citation : JOURNAL OF BUSINESS RESEARCH, v.67, no.10, pp.2079 - 2087, 2014
2011 Article Relationship Quality Between In-Groups and Out-Groups

Shamdasani, Prem, Jung, Kwon

Citation : International Business and Economics Research Journal, v.10, no.6, pp.33 - 51, 2011
2010 Article Online VS. Offline Coupon Redemption Behaviors

Jung, Kwon, Lee, Boon Young

Citation : International Business & Economics Research Journal, v.9, no.12, pp.22 - 36, 2010
2010 Article Searching for Boundary Conditions for Successful Brand Extensions

Jung, Kon, Tey, Leslie

Citation : JOURNAL OF PRODUCT AND BRAND MANAGEMENT, v.19, no.4, pp.276 - 285, 2010
2009 Article Measuring Status Orientations: Scale Development and Validation in the Context of an Asian Transitional Economy

Tambyah, Siok Kuan, Tuyet Mai, Nguyen Thi, Jung, Kwon

Citation : JOURNAL OF MARKETING THEORY AND PRACTICE, v.17, no.2, pp.175 - 187, 2009
2008 Article Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences

Leong, Siew Meng, Cote, Joseph A, Ang, Swee Hoon, Tan, Soo Jiuan, Jung, Kwon, Kau, Ah Keng, Pornpitakpan, Chanthika

Citation : JOURNAL OF INTERNATIONAL BUSINESS STUDIES, v.39, no.6, pp.996 - 1009, 2008
2019 Article Value Systems and Adaptation: A Typology of North Korean Defectors

Jung, Kwon, Stephan Haggard, Choi, Chang Yong

Citation : International Journal of Korean Unification Studies, vol. 28, no. 2, pp. 67-96, 2019
2004 Article Animosity towards Economic Giants: What the Little Guys Think

Ang, Swee Hoon, Jung, Kwon, Kau, Ah Keng, Leong, Siew Meng, Pornpitakpan, Chanthika, Tan, Soo Jiuan

Citation : JOURNAL OF CONSUMER MARKETING, v.21, no.3, pp.190 - 207, 2004
2004 Article Understanding Singaporeans: Values, lifestyles, aspirations, and consumption behaviors

Keng, K.A., Kuan, T.S., Jiuan, T.S., Kwon, J.

Citation : Understanding Singaporeans: Values, Lifestyles, Aspirations, and Consumption Behaviors, pp.1 - 276, 2004
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