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2002 Article Beyond the Bamboo Curtain: Initial Results of a Large-Scale Asian Consumer Behavior Study

Lee, Yih Hwai, Ang, Swee Hoon, Kau, Ah Keng, Houston, Michael, Jung, Kwon, Kum, Doreen, Lim, Elison

Citation : Asian Journal of Marketing, v.9, no.1, pp.21 - 30, 2002
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