| 2017 |
Article |
Investigating the Determinants of Customer satisfaction, Switching Barriers, and Loyalty in the Mobile Telecommunications Service Yeonju Jung, Cho, Yoon Cheong Citation : Journal of Marketing Thought, v.4, no.3, pp.16 - 25, 2017 |
| 2017 |
Article |
Investigating Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in the Sharing Economy : The Case of Accommodation Yeonju Jung, Cho, Yoon Cheong Citation : Journal of Marketing Thoungt, v.4, no.3, pp.16 - 25, 2017 |
| 2018 |
Article |
Analysis of the Bicycle-Sharing Economy : Strategic Issues for Sustainable Development of Society Hwajin Kim, Cho, Yoon Cheong Citation : Journal of Distribution Science, v.16, no.7, pp.5 - 16, 2018 |
| 2018 |
Article |
Investigating the Impact of Utilities on Customer Attitude, Satisfaction, Comparative Analysis of B2C Car Sharing: Korea vs. Japan DongHae, Ko, Cho, Yoon Cheong Citation : Journal of Marketing Thought, v.5, no.2, pp.23 - 33, 2018 |
| 2018 |
Article |
Exploring Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in B2C vs. P2P Car-Sharing Economy Sunme Lee,, Cho, Yoon Cheong Citation : Journal of Marketing Thought, v.4, no.4, pp.27 - 41, 2018 |
