Results 1-4 of 4 (Search time: 0.002 seconds).
Issue Date | Type | Title |
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1999 | Article | The Seven Faces of Singaporeans: A Typology of Singapore Consumers and Their Aspirations and Life Satisfaction Citation : ASIA PACIFIC JOURNAL OF MANAGEMENT, v.16, no.2, pp.229 - 248, 1999 |
1999 | Article | Extending the Match-Up Hypothesis in Celebrity Advertising: The Effects of Celebrity and Product Incongruity and a Moderating Role of Consumers’ Optimum Stimulation Level Citation : Advances in Consumer Research, vol. 26, 1999 |
1998 | Article | Book Review "Korean Management: Global Strategy and Cultural Transformation, New York: Walter de Gruyter" Citation : Research & Practice in Human Resource Management, v.6, no.1, pp.107 - 108, 1998 |
1996 | Article | Forming and Updating of Product Category Perceptions: The Influence of Goals and Discrepancy Citation : PSYCHOLOGY & MARKETING, v.13, no.7, pp.695 - 713, 1996 |