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Issue Date | Type | Title |
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2018 | Article | Investigating the Impact of Utilities on Customer Attitude, Satisfaction, Comparative Analysis of B2C Car Sharing: Korea vs. Japan Citation : Journal of Marketing Thought, vol. 5, no. 2, pp. 23-33, 2018 |
2018 | Article | Exploring Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in B2C vs. P2P Car-Sharing Economy Citation : Journal of Marketing Thought, vol. 4, no. 4, pp. 27-41, 2018 |
2017 | Article | Investigating Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in the Sharing Economy : The Case of Accommodation Citation : Journal of Marketing Thought, vol. 4, no. 3, pp. 16-25, 2017 |