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Type
Title
2016
Article
게임 내 광고(In-Game Advertising)의 문화계발 효과(Cultivation Effect)에 관한 연구: 주관적 웰빙에 대한 물질주의와 사회비교 의식의 매개적 역할을 중심으로
이태준
Citation
: 소비자문제연구, v.47, no.1, pp.167 - 190, 2016
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Materialism
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Subjective wellbeing
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게임 내 광고
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사회비교의식
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