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Issue Date | Type | Title |
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2017 | Working Paper | Extending the Fit Hypothesis in Brand Extensions: Effects of Situational Involvement, Consumer Innovativeness and Extension Series : KDI School Working Paper 07-06 |
2010 | Working Paper | Credit Card Usage Behaviors among Elderly Korean Consumers Series : KDI School Working Paper 10-06 |
2010 | Working Paper | Four Faces of Silver Consumers: A Typology, Their Aspiration, and Life Satisfaction of Older Korean Consumers Series : KDI School Working Paper 10-02 |