| 2017 |
Working Paper |
Extending the Fit Hypothesis in Brand Extensions: Effects of Situational Involvement, Consumer Innovativeness and Extension Jung, Kwon, Leslie TEY Series : KDI School Working Paper 07-06 |
| 2009 |
Working Paper |
Are Entrepreneurs and Managers Different? Values and Ethical Perceptions of Entrepreneurs and Managers Jung, Kwon Series : KDI School Working Paper 09-18 |
| 2010 |
Working Paper |
Credit Card Usage Behaviors among Elderly Korean Consumers Jung, Kwon Series : KDI School Working Paper 10-06 |
| 2010 |
Working Paper |
Four Faces of Silver Consumers: A Typology, Their Aspiration, and Life Satisfaction of Older Korean Consumers Jung, Kwon Series : KDI School Working Paper 10-02 |
| 2007 |
Working Paper |
Extending the Fit Hypothesis in Brand Extensions: Effects of Situational Involvement, Consumer Innovativeness and Extension Incongruity on Evaluation of Brand Extensions Jung, Kwon, Tey, Leslie Series : KDI School Working Paper 07-06 |
| 2005 |
Working Paper |
Coupon Redemption Behaviors among Korean Consumers: Effects of Distribution Method, Face Value, and Benefits on Coupon Redemption Rates in Service Sector Jung, Kwon, Lee, Boon Young Series : KDI School Working Paper 05-14 |
| 2004 |
Working Paper |
Culture's Consequences on Consumer Behavior Kau, Ah Keng, Jung, Kwon Series : Research Paper Series #2004-001 (MKTG) |
| 2006 |
Working Paper |
Impulse Buying Behaviors on the Internet Jung, Kwon, Lim, Clement Series : KDI School Working Paper 06-09 |
| 2002 |
Working Paper |
A Structural Model of Market Orientation Effects on Entrepreneurial Values and Performance of SMEs Lee, Khai Sheang, Tan, Soo-Jiuan, Jung, Kwon |
| 2008 |
Working Paper |
Effects of Price Comparison Site on Price and Value Perceptions in Online Purchases Lee, Sun, Jung, Kwon Series : KDI School Working Paper Series 08-01 |
