Contents
Results 1-1 of 1 (Search time: 0.001 seconds).
| Issue Date | Type | Title |
|---|---|---|
| 2007 | Working Paper | Extending the Fit Hypothesis in Brand Extensions: Effects of Situational Involvement, Consumer Innovativeness and Extension Incongruity on Evaluation of Brand Extensions Series : KDI School Working Paper 07-06 |
1