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| Issue Date | Type | Title |
|---|---|---|
| 2017 | Working Paper | Extending the Fit Hypothesis in Brand Extensions: Effects of Situational Involvement, Consumer Innovativeness and Extension Series : KDI School Working Paper 07-06 |
| 2010 | Working Paper | Credit Card Usage Behaviors among Elderly Korean Consumers Series : KDI School Working Paper 10-06 |
| 2010 | Working Paper | Four Faces of Silver Consumers: A Typology, Their Aspiration, and Life Satisfaction of Older Korean Consumers Series : KDI School Working Paper 10-02 |
| 2019 | Working Paper | A Typology and Life Satisfaction of Older Koreans: A Longitudinal Comparison Series : KDI School Working Paper 19-12 |
| 2020 | Working Paper | Balanced SWOT: Revisiting SWOT Analysis through Failure Management and Success Management Series : KDI School Working Paper 20-17 |
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Subject
- Aspiration 2
- Life Satisfaction 2
- Segmentation 2
- Credit card usage behavior 1
- Elderly consumer 1
- Korea 1
- Older Koreans 1
- Silver Consumers 1