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Issue Date Type Title
2017 Working Paper Extending the Fit Hypothesis in Brand Extensions: Effects of Situational Involvement, Consumer Innovativeness and Extension

Jung, Kwon, Leslie TEY

Series : KDI School Working Paper 07-06
2019 Working Paper A Typology and Life Satisfaction of Older Koreans: A Longitudinal Comparison

Jung, Kwon

Series : KDI School Working Paper 19-12
2020 Working Paper Balanced SWOT: Revisiting SWOT Analysis through Failure Management and Success Management

Lee, Junesoo, Lee, Seung Joo, Jung, Kwon

Series : KDI School Working Paper 20-17
2008 Working Paper Effects of Price Comparison Site on Price and Value Perceptions in Online Purchases

Lee, Sun, Jung, Kwon

Series : KDI School Working Paper Series 08-01
2009 Working Paper Are Entrepreneurs and Managers Different? Values and Ethical Perceptions of Entrepreneurs and Managers

Jung, Kwon

Series : KDI School Working Paper 09-18
2010 Working Paper Credit Card Usage Behaviors among Elderly Korean Consumers

Jung, Kwon

Series : KDI School Working Paper 10-06
2002 Working Paper A Structural Model of Market Orientation Effects on Entrepreneurial Values and Performance of SMEs

Lee, Khai Sheang, Tan, Soo-Jiuan, Jung, Kwon

2010 Working Paper Four Faces of Silver Consumers: A Typology, Their Aspiration, and Life Satisfaction of Older Korean Consumers

Jung, Kwon

Series : KDI School Working Paper 10-02
2007 Working Paper Extending the Fit Hypothesis in Brand Extensions: Effects of Situational Involvement, Consumer Innovativeness and Extension Incongruity on Evaluation of Brand Extensions

Jung, Kwon, Tey, Leslie

Series : KDI School Working Paper 07-06
2005 Working Paper Coupon Redemption Behaviors among Korean Consumers: Effects of Distribution Method, Face Value, and Benefits on Coupon Redemption Rates in Service Sector

Jung, Kwon, Lee, Boon Young

Series : KDI School Working Paper 05-14
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