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Issue Date | Type | Title |
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2020 | Article | Readability of Korean-Language advertising disclosures moderates knowledge effects Citation : International Journal of Bank Marketing, vol. 38, no. 7, pp. 1421-1440, 2020 |
2023 | Article | EXPRESS: The Effects of Digital Textbooks on Students’ Academic Performance, Academic Interest, and Learning Skills Citation : Journal of Marketing Research, vol. 60, no. 4, pp. 792-811, 2023 |