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Issue Date Type Title
2020 Article Readability of Korean-Language advertising disclosures moderates knowledge effects

Lee, Taejun (David), Huhmann, Bruce A., Yun, TaiWoong

Citation : International Journal of Bank Marketing, vol. 38, no. 7, pp. 1421-1440, 2020
2023 Article EXPRESS: The Effects of Digital Textbooks on Students’ Academic Performance, Academic Interest, and Learning Skills

Lee, Stephanie, Lee, Ju Ho, Jeong, Youngsik

Citation : Journal of Marketing Research, vol. 60, no. 4, pp. 792-811, 2023
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