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Issue Date Type Title
2020 Article Readability of Korean-Language advertising disclosures moderates knowledge effects

Lee, Taejun (David), Huhmann, Bruce A., Yun, TaiWoong

Citation : International Journal of Bank Marketing, vol. 38, no. 7, pp. 1421-1440, 2020
2023 Article The effect of E-Government website evaluation on user satisfaction and intention to use: the mediating role of warmth and competence judgment on government

Lee, Byung-Kwan, Lee, Eun Hee, Lee, Tae Jun

Citation : Information Communication and Society, vol. 26, no. 9, pp. 1868-1889, 2023
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