| 2005 |
Conference |
Cross-Gender Brand Extensions: Effects of Gender of Brand, Gender of Consumer, and Product Type on Evaluation of Cross-Gender Extensions Jung, Kwon, Lee, Winston Conference Name : ASSOCIATION FOR CONSUMER RESEARCH 2005 ACR NORTH AMERICAN CONFERENCE PROGRAM "FOR CONSUMERS: STEPS TOWARD TRANSFORMATIVE CONSUMER RESEARCH"Place : US |
| 2004 |
Conference |
Religion, Religiosity, and Values: Implications for Consumer Behavior Kahle, Lynn R., Kau, Ah-Keng, Tambyah, Siok Kuan, Tan, Soo-Jiuan, Jung, Kwon Conference Name : The 2005 La Londe ConferencePlace : FR |
| 2004 |
Conference |
Measuring Status Orientations: Scale Development and Validation in the Context of a Transitional Economy Nguyen, Thi Tuyet Mai, Jung, Kwon, Tambyah, Siok Kuan Conference Name : 2004 ACR Asia Pacific Conference ProgramPlace : US |
| 2003 |
Conference |
Culture's Influence on Consumer Behavior: Differences in Ethnic Groups in a Multiracial Asian Country Jung, Kwon, Kau, Ah Keng Conference Name : 2003 ACR North American Conference ProgramPlace : US |
| 2003 |
Conference |
Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition, Brand, and Ethnocentrism Jung, Kwon, Kau, Ah Keng Conference Name : Advertising and Consumer PsychologyPlace : KO |
| 2002 |
Conference |
Factors Influencing Impulse Buying Behaviors in a Transitional Economy: An Exploratory Study of Urban Consumers in Vietnam Mai, Nguyen Thi Tuyet, Jung, Kwon, Lantz, Garold, Loeb, Sandra Conference Name : 2002 ACR Conference SummaryPlace : US |
| 2002 |
Conference |
An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam Nguyen, Thi Tuyet Mai, Jung, Kwon, Lantz, Garold, Loeb, Sandra G. Conference Name : ACR Asia-Pacific ConferencePlace : US |
| 2002 |
Conference |
Values and Consumption Behaviors of Young Adults in Singapore Tambyah, Siok Kuan, Keng, Kau Ah, Jung, Kwon, Jiuan, Tan Soo Conference Name : ACR Asia-Pacific ConferencePlace : CC |
| 2004 |
Article |
Animosity towards Economic Giants: What the Little Guys Think Ang, Swee Hoon, Jung, Kwon, Kau, Ah Keng, Leong, Siew Meng, Pornpitakpan, Chanthika, Tan, Soo Jiuan Citation : JOURNAL OF CONSUMER MARKETING, v.21, no.3, pp.190 - 207, 2004 |
| 2004 |
Article |
Culture's Influence on Consumer Behaviors: Differences among Ethnic Groups in a Multiracial Asian Country Jung, Kwon, Kau, Ah Keng Citation : Advances in Consumer Research, vol. 31, pp. 366-372, 2004 |
