Contents
Results 1-10 of 10 (Search time: 0.001 seconds).
| Issue Date | Type | Title |
|---|---|---|
| 1997 | Conference | Consumer’s Susceptibility to Reference Group Influences in the USA and Singapore: A comparison between an Individualistic and a Collectivistic Culture Conference Name : Sixth Symposium on Cross-Cultural Consumer and Business StudiesPlace : US |
| 1994 | Conference | Marketing Strategy for the Multinational Firms from Newly Industrialized Countries in the Global Competition Conference Name : A Blueprint of Partnership Leading to the Year 2000: 1994 Korean Business StudiesPlace : RE |
| 1999 | Article | The Seven Faces of Singaporeans: A Typology of Singapore Consumers and Their Aspirations and Life Satisfaction Citation : ASIA PACIFIC JOURNAL OF MANAGEMENT, v.16, no.2, pp.229 - 248, 1999 |
| 1999 | Article | Extending the Match-Up Hypothesis in Celebrity Advertising: The Effects of Celebrity and Product Incongruity and a Moderating Role of Consumers’ Optimum Stimulation Level Citation : Advances in Consumer Research, vol. 26, 1999 |
| 1998 | Article | Book Review "Korean Management: Global Strategy and Cultural Transformation, New York: Walter de Gruyter" Citation : Research & Practice in Human Resource Management, v.6, no.1, pp.107 - 108, 1998 |
| 1996 | Article | Forming and Updating of Product Category Perceptions: The Influence of Goals and Discrepancy Citation : PSYCHOLOGY & MARKETING, v.13, no.7, pp.695 - 713, 1996 |
| 1999 | Book Chapter | The Celebrity Endorser and Product Images: To Be or Not To Be Congruent? Two Perspectives from the Match-Up Hypothesis and Mandler’s Model Book : AMA Winter Educators’ Conference ProceedingsPublisher : American Marketing Association |
| 1998 | Book Chapter | Clustering of singaporeans Book : Seven Faces of Singaporeans: Their Values, Aspirations, and LifestylesPublisher : Prentice Hall |
| 1997 | Conference | The Clustering of Asia: A Look of Lifestyle Clusters in Asian Countries Conference Name : Special Session Summary Lifestyle Research, Macro Trends and Consumer Behaviour in AsiaPlace : SI |
| 1998 | Conference | Life Satisfaction in Singapore: A Demographic Analysis Conference Name : ICQOLC '98: First International Conference on Quality of Life in Cities : issues and perspectivesPlace : SI |
1