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Issue Date | Type | Title |
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1999 | Article | The Seven Faces of Singaporeans: A Typology of Singapore Consumers and Their Aspirations and Life Satisfaction Citation : ASIA PACIFIC JOURNAL OF MANAGEMENT, v.16, no.2, pp.229 - 248, 1999 |
1999 | Article | Extending the Match-Up Hypothesis in Celebrity Advertising: The Effects of Celebrity and Product Incongruity and a Moderating Role of Consumers’ Optimum Stimulation Level Citation : Advances in Consumer Research, vol. 26, 1999 |