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Issue Date Type Title
2012 Article The Influence Of Media On Attitudinal And Behavioral Changes: Acceptance Of Culture And Products

Lita, Rahmiati, Cho, Yoon Cheong

Citation : International Business & Economics Research Journal, vol. 11, no. 12, pp. 1433-1444, 2012
2012 Article A Content Analysis of Advertising Transitions: Impact of Brand Name, Persona, And Appeals

Kim, Kyunghee, Cho, Yoon Cheong

Citation : Journal of Business & Economics Research, v.10, no.9, pp.501 - 511, 2012
2012 Article The Effects Of Customer Dissatisfaction On Switching Behavior In The Service Sector

Cho, Yoon Cheong, Song, Juyeon

Citation : Journal of Business & Economics Research, v.10, no.10, pp.579 - 591, 2012
2011 Article Analyzing Online Customer Dissatisfaction Toward Perishable Goods

Cho, Yoon C.

Citation : JOURNAL OF BUSINESS RESEARCH, v.64, no.11, pp.1245 - 1250, 2011
2006 Article Measuring E-Satisfaction Of Interactive Online Communication System

Cho, Yoon Cheong

Citation : Review of Business Information Systems, v.10, no.4, pp.1 - 16, 2006
2004 Article Consumer Choice Behavior on the Web: The Effects of Product Attributes on Willingness to Purchase

Cho, Yoon Cheong, Ha, Joseph

Citation : Journal of Business & Economics Research, vol. 2, no. 10, pp. 75-87, 2004
2016 Working Paper Exploring Determinants of Country of Origin and Product Category on Perceived Value and Satisfaction: Comparison Analysis of the Newly Emerging vs. Developed Country

Kang, June Mi E., Cho, Yoon Cheong

Series : KDI School Working Paper 16-24
2006 Book Chapter Using Electronic Customer Relationship Management to Maximize/Minimize Customer Satisfaction/Dissatisfaction

Cho, Yoon Cheong, Fjermestad, Jerry

Book : Electronic Customer Relationship ManagementPublisher : M.E. Sharpe, Inc.
2015 Working Paper Exploring Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in B2C/P2P Car-Sharing Economy

Lee, Sunme, Cho, Yoon Cheong

Series : KDI School Working Paper 15-15
2014 Working Paper Justice, Dissatisfaction, and Public Confidence in the E-Governance

Cho, Yoon Cheong

Series : KDI School Working Paper 14-11
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