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Issue Date Type Title
2015 Article Exploring Brand Awareness and Purchase Intention on Complete and Ingredient Brands of Smartphone

Eom, Joongi, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 2, no. 2, pp. 68-79, 2015
2015 Article Exploring Factors That Affect Usefulness, Ease Of Use, Trust, And Purchase Intention In The Online Environment

Cho, Yoon Cheong, Sagynov, Esen

Citation : International Journal of Management & Information Systems, v.19, no.1, pp.21 - 36, 2015
2015 Article Exploring the Effects of Customer Attitude and Purchase Intention on Green Products: Implications for Corporate Environment Strategies and Public Policy

Choi, Soogil, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 2, no. 3, pp. 20-32, 2015
2014 Article Online Shoppers' Response to Price Comparison Sites

Jung, Kwon, Cho, Yoon Cheong, Lee, Sun

Citation : Journal of Business Research, vol. 67, no. 10, pp. 2079-2087, 2014
2014 Article The Moderating Effects of a Network Norm of Obligation

Kim, Kyunghee, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 1, no. 2, pp. 1-9, 2014
2014 Article Analyzing The Effectiveness Of Public Policy Advertising On Attitudes and Behavioral Changes

Yun, Bichwi, Cho, Yoon Cheong

Citation : Journal of Business & Economics Research, v.12, no.4, pp.357 - 370, 2014
2013 Article Exploring Relationship Among Customer Dissatisfaction, Complaints, And Loyalty In The Virtualized Environment: Roles Of Advanced Services

Cho, Yoon Cheong

Citation : International Business & Economics Research Journal, vol. 12, no. 11, pp. 1343-1360, 2013
2013 Article Exploring Warning Messages On Conditional Principles & Predicting Social Behavior

Cho, Yoon Cheong, Rim, Jihoon

Citation : Journal of Business & Economics Research, v.11, no.11, pp.469 - 484, 2013
2014 Article The Effectiveness Of Product Placement By Media Types: Impact Of Image And Intention To Purchase

Guennemann, Frank, Cho, Yoon Cheong

Citation : Journal of Service Science, v.7, no.1, pp.29 - 42, 2014
2012 Article The Influence Of Media On Attitudinal And Behavioral Changes: Acceptance Of Culture And Products

Lita, Rahmiati, Cho, Yoon Cheong

Citation : International Business & Economics Research Journal, vol. 11, no. 12, pp. 1433-1444, 2012
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