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Issue Date Type Title
2018 Article Exploring Perceived Attitudes Subjective Norms, and Perceived Behavioral Control on Intention of Youth Entrepreneur

Mumin Turayev, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 5, no. 3, pp. 10-16, 2018
2012 Conference Analysis of Online Shopping Comparison Sites: Effects of Price Comparison Site Information, Online Shoppers’ Price Consciousness and Product Type on Price and Value Perceptions

Jung, Kwon, Cho, Yoon Cheong, Lee, Sun

Conference Name : 2012 Global Marketing Conference at SeoulPlace : KO
2010 Conference An Analysis of Customer Expectations/Dissatisfaction toward Perishable Grocery Goods in the Online Environment

Cho, Yoon Cheong

Conference Name : 2010 Global Marketing ConferencePlace : KO
2017 Article Investigating Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in the Sharing Economy : The Case of Accommodation

Yeonju Jung, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 4, no. 3, pp. 16-25, 2017
2017 Article Comparing Satisfaction/Dissatisfaction and Public Confidence in the ITS Environment in Public and Private Transportation

Inyoung Cho, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 4, no. 3, pp. 1-9, 2017
2017 Article Analyzing The Determinants Of Attitude, Behavior, And Satisfaction On Imported Products: Implications For The Growing Food And Beverage Industry

Alexander James McSporran, Cho, Yoon Cheong

Citation : Journal of Service Science, vol. 10, no. 1, pp. 13-30, 2017
2017 Article Investigating the Determinants of Customer satisfaction, Switching Barriers, and Loyalty in the Mobile Telecommunications Service

Yeonju Jung, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 4, no. 3, pp. 16-25, 2017
2017 Article Evaluating E-Government Implementation in Public Service Delivery

Desta Kenenissa, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, v.4, no.1, pp.1 - 10, 2017
2017 Article Investigating Effects of Entrepreneurial Orientation and Management on Performance: Public vs. Private Sector

Moonju Kwon, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 4, no. 2, pp. 12-24, 2017
2017 Article The Impact of Official Development Assistance on the Human Development Index

Amanuel Habtetsion Berhane, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 4, no. 3, pp. 40-48, 2017
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