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Issue Date Type Title
2005 Article Assessing Country-of-Origin Effects: The Impact of An International Event

Cho, Yoon Cheong, Ha, Joseph

Citation : JOURNAL OF APPLIED BUSINESS RESEARCH, vol. 21, no. 3, pp. 47-59, 2005
2024 Article Sensemaking in crisis: Unpacking how teachers interpret and respond to online education as street-level bureaucrats

Bao, Nguyen Van, Do, Thao Ngoc, Cho, Yoon Cheong, Thuong, Phan Thi Song

Citation : Cogent Education, vol. 11, no. 1, 2024
2022 Article Investigating Factors of Transitioned-Online Courses on Satisfaction and Learning Effectiveness in Higher Education during the Era of the COVID-19

BAO, Nguyen Van, Cho, Yoon Cheong

Citation : East Asian Journal of Business Economics, vol. 10, no. 3, pp. 1-15, 2022
2022 Article How the High-Stakes and College Entrance Exam Affects Students’ Perception: Implication on Management Policy in Higher Education

BAO, Nguyen Van, Cho, Yoon Cheong

Citation : East Asian Journal of Business Economics, vol. 10, no. 1, pp. 83-97, 2022
2024 Article The Prospects of Metaverse in the Public vs. Private Sector by Millennials and Generation Z: Citizen/Customer Relationship Management

조윤정

Citation : The Journal of Industrial Distribution & Business (JIDB), vol. 15, no. 2, pp. 1-10, 2024
2024 Article Application of AI in Marketing Strategy: Insights from Millennials and Generation Z

조윤정

Citation : The Journals of Economics, Marketing & Management, vol. 12, no. 1, pp. 29-38, 2024
2024 Article Smart City Marketing Strategy: Transformative Endeavor

Cho, Yoon Cheong

Citation : East Asian Journal of Business Economics, vol. 12, no. 1, pp. 13-22, 2024
2024 Article Artificial Intelligence Application in City Marketing Strategies: Perspectives from Millennials and Generation Z

Cho, Yoon Cheong

Citation : Korean Journal of Artificial Intelligence, vol. 12, no. 1, pp. 7-16, 2024
2024 Article Exploring the Determinants of Child Marriage Among Males and Females in Vietnam: A Survival Analysis

Bao, Nguyen Van, Cho, Yoon Cheong

Citation : Journal of Population and Social Studies, vol. 32, pp. 721-737, 2024
2024 Article Citizens’ Perceptions of Living Labs for a Better Living Environment: Perspectives of Millennials and Generation Z

Yooncheong Cho

Citation : The Journal of Wellbeing Management and Applied Psychology, vol. 7, no. 1, pp. 17-25, 2024
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