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Issue Date Type Title
2023 Article Metaverse for Marketing in the Public Sector: Implications on Citizen Relationship Management

Cho, Yoon Cheong

Citation : Korean Journal of Artificial Intelligence, vol. 11, no. 2, pp. 29-38, 2023
2004 Article User's Attitudes Toward Movie-Related Websites and E-Satisfaction

Cho, Yoon Cheong, Ha, Joseph

Citation : Journal of Business & Economics Research, vol. 2, no. 3, pp. 13-26, 2004
2009 Article A Cross-Cultural Comparison Analysis Of Customer Attitudes Toward Mobile Phone Services In the U.S. And Korea

Cho, Yoon Cheong

Citation : International Business & Economics Research Journal, vol. 8, no. 4, pp. 13-25, 2009
2007 Article How The Media Is A Significant Promotional Tool To Deliver Marketing Messages To Audiences?

Cho, Yoon Cheong, Agrusa, Jerome

Citation : International Business & Economics Research Journal, vol. 6, no. 10, pp. 61-74, 2007
2008 Article Effects Of Social Networking Sites (SNSs) On Hyper Media Computer Mediated Environments (HCMEs)

Cho, Yoon Cheong

Citation : International Business & Economics Research Journal, vol. 7, no. 7, pp. 27-40, 2008
2007 Article Measuring Customer Attitudes Toward Single vs. Hybrid Retail Formats: Impact of Gender And Brand Name Familiarity

Cho, Yoon Cheong

Citation : Journal of Applied Business Research, vol. 23, no. 4, pp. 79-92, 2007
2008 Article Assessing User Attitudes Toward Mobile Commerce In The U.S. Vs. Korea: Implications For M-Commerce CRM

Cho, Yoon Cheong

Citation : Journal of Business & Economics Research, vol. 6, no. 2, pp. 91-102, 2008
2006 Article Measuring E-Satisfaction Of Interactive Online Communication System

Cho, Yoon Cheong

Citation : Review of Business Information Systems, vol. 10, no. 4, pp. 1-16, 2006
2014 Article The Effectiveness Of Product Placement By Media Types: Impact Of Image And Intention To Purchase

Guennemann, Frank, Cho, Yoon Cheong

Citation : Journal of Service Science, vol. 7, no. 1, pp. 29-42, 2014
2004 Article Consumer Choice Behavior on the Web: The Effects of Product Attributes on Willingness to Purchase

Cho, Yoon Cheong, Ha, Joseph

Citation : Journal of Business & Economics Research, vol. 2, no. 10, pp. 75-87, 2004
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