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Issue Date Type Title
2023 Article Metaverse for Marketing in the Public Sector: Implications on Citizen Relationship Management

Cho, Yoon Cheong

Citation : Korean Journal of Artificial Intelligence, vol. 11, no. 2, pp. 29-38, 2023
2024 Article Application of AI in Marketing Strategy: Insights from Millennials and Generation Z

Cho, Yoon Cheong

Citation : The Journals of Economics, Marketing & Management, vol. 12, no. 1, pp. 29-38, 2024
2023 Article Adoption of Metaverse Platform for Experiential Marketing & Customer Relationship Management

Cho, Yoon Cheong

Citation : Journal of Digital Contents Society, vol. 24, no. 7, pp. 1453-1464, 2023
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