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Issue Date Type Title
2017 Article Investigating Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in the Sharing Economy : The Case of Accommodation

Yeonju Jung, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 4, no. 3, pp. 16-25, 2017
2018 Article Exploring Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in B2C vs. P2P Car-Sharing Economy

Lee, Sunme, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 4, no. 4, pp. 27-41, 2018
2018 Article Exploring Perceived Attitudes Subjective Norms, and Perceived Behavioral Control on Intention of Youth Entrepreneur

Mumin Turayev, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 5, no. 3, pp. 10-16, 2018
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