2018 |
Article |
Exploring Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in B2C vs. P2P Car-Sharing Economy Lee, Sunme, Cho, Yoon Cheong Citation : Journal of Marketing Thought, vol. 4, no. 4, pp. 27-41, 2018 |
2017 |
Article |
Investigating Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in the Sharing Economy : The Case of Accommodation Yeonju Jung, Cho, Yoon Cheong Citation : Journal of Marketing Thought, vol. 4, no. 3, pp. 16-25, 2017 |
2021 |
Article |
Fostering Attitudes and Customer Satisfaction for Sustainability by Electric Car-Sharing Lee, Jinseo, Cho, Yoon Cheong Citation : The Journal of Industrial Distribution & Business, vol. 12, no. 5, pp. 37-46, 2021 |
2012 |
Article |
The Influence Of Media On Attitudinal And Behavioral Changes: Acceptance Of Culture And Products Lita, Rahmiati, Cho, Yoon Cheong Citation : International Business & Economics Research Journal, vol. 11, no. 12, pp. 1433-1444, 2012 |
2022 |
Article |
Investigating Factors Affecting Attitude Towards Cause-Related Marketing in Korea: Pespectives of SDGs Kim, Da Eun, Cho, Yoon Cheong Citation : Asian Journal of Business Environment, vol. 12, no. 2, pp. 29-41, 2022 |
2019 |
Article |
Exploring Corporate Social Responsibility Dimensions that Affect Customer Satisfaction and Loyalty Mo, Sujin, Cho, Yoon Cheong Citation : Journal of Marketing Thought, vol. 6, no. 2, pp. 1-11, 2019 |
2023 |
Article |
Investigating Factors that affect Attitude on Electric Vehicles for Global Climate Change and Environmental Policy MUN, Hyeongdae, Cho, Yoon Cheong Citation : Korean Journal of Artificial Intelligence, vol. 11, no. 3, pp. 7-15, 2023 |