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Issue Date Type Title
2015 Working Paper Exploring Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in B2C/P2P Car-Sharing Economy

Lee, Sunme, Cho, Yoon Cheong

Series : KDI School Working Paper 15-15
2018 Article Exploring Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in B2C vs. P2P Car-Sharing Economy

Lee, Sunme, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 4, no. 4, pp. 27-41, 2018
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