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Issue Date Type Title
2014 Article The Moderating Effects of a Network Norm of Obligation

Kim, Kyunghee, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 1, no. 2, pp. 1-9, 2014
2012 Article A Content Analysis of Advertising Transitions: Impact of Brand Name, Persona, And Appeals

Kim, Kyunghee, Cho, Yoon Cheong

Citation : Journal of Business & Economics Research, v.10, no.9, pp.501 - 511, 2012
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