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Issue Date Type Title
2012 Conference Analysis of Online Shopping Comparison Sites: Effects of Price Comparison Site Information, Online Shoppers’ Price Consciousness and Product Type on Price and Value Perceptions

Jung, Kwon, Cho, Yoon Cheong, Lee, Sun

Conference Name : 2012 Global Marketing Conference at SeoulPlace : KO
2014 Article Online Shoppers' Response to Price Comparison Sites

Jung, Kwon, Cho, Yoon Cheong, Lee, Sun

Citation : Journal of Business Research, vol. 67, no. 10, pp. 2079-2087, 2014
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