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Issue Date Type Title
2011 Article Analyzing Online Customer Dissatisfaction Toward Perishable Goods

Cho, Yoon C.

Citation : JOURNAL OF BUSINESS RESEARCH, vol. 64, no. 11, pp. 1245-1250, 2011
2014 Article The Effectiveness Of Product Placement By Media Types: Impact Of Image And Intention To Purchase

Guennemann, Frank, Cho, Yoon Cheong

Citation : Journal of Service Science, vol. 7, no. 1, pp. 29-42, 2014
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