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Issue Date Type Title
2015 Working Paper Exploring Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in B2C/P2P Car-Sharing Economy

Lee, Sunme, Cho, Yoon Cheong

Series : KDI School Working Paper 15-15
2015 Article Justice, Dissatisfaction and Public Confidence in the E-Governance

Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 2, no. 3, pp. 1-12, 2015
2015 Article Exploring Antecedents & Consequences of Customer Satisfaction With Smartphones: Implications for CRM

Kim, Arum, Cho, Yoon Cheong

Citation : Journal of Business & Economics Research, vol. 13, no. 4, pp. 215-230, 2015
2015 Article Exploring Brand Awareness and Purchase Intention on Complete and Ingredient Brands of Smartphone

Eom, Joongi, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 2, no. 2, pp. 68-79, 2015
2015 Article Exploring Factors That Affect Usefulness, Ease Of Use, Trust, And Purchase Intention In The Online Environment

Cho, Yoon Cheong, Sagynov, Esen

Citation : International Journal of Management & Information Systems, vol. 19, no. 1, pp. 21-36, 2015
2015 Article Exploring the Effects of Customer Attitude and Purchase Intention on Green Products: Implications for Corporate Environment Strategies and Public Policy

Choi, Soogil, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 2, no. 3, pp. 20-32, 2015
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