Contents
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| Issue Date | Type | Title |
|---|---|---|
| 2007 | Article | How The Media Is A Significant Promotional Tool To Deliver Marketing Messages To Audiences? Citation : International Business & Economics Research Journal, vol. 6, no. 10, pp. 61-74, 2007 |
| 2007 | Article | Measuring Customer Attitudes Toward Single vs. Hybrid Retail Formats: Impact of Gender And Brand Name Familiarity Citation : Journal of Applied Business Research, vol. 23, no. 4, pp. 79-92, 2007 |
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